Projections of a Revealing Nature II

Diesel ad campaign, Live Fast, S/S 2007.

In 1899, Freud wrote The Interpretation of Dreams. In Chapter One, he writes, "In the following pages, I shall demonstrate that there is a psychological technique which makes it possible to interpret dreams, and that on the application of this technique, every dream will reveal itself as a psychological structure, full of significance, and one which may be assigned to a specific place in the psychic activities of the waking state."

In the same way that an artist's body of work tells an autobiographical story of their internal world and its relationship with the surrounding culture, can a corporation's body of promotional imagery recount the workings, direction, aspirations, preoccupations and projections of the corporate 'persona'?

Emma Neuberg argues that it can and, in this light, ad campaigns carry a more helpful, revealing message.

Examples and analyses on their way.